Cosmetic and Beauty: Emerging Industry Trends Amidst COVID-19

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Products like Lysol and supplements have seen massive growth in their respective industries due to the COVID-19 pandemic that has shaken the world to its core. That being said, the cosmetic and beauty industry also have their fair share of emerging trends due to the outbreak.

The negative impacts of the virus will likely ripple into the next few years. Cosmetic and beauty brands in the Asia-Pacific region have the opportunity to innovate with their product development and marketing strategies as their sales continue to rise.

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Protective personal care on the rise

The COVID-19 pandemic has led to key changes in consumer behaviour — particularly in the context of purchasing toiletries and cosmetic products. It would seem as though consumers are more willing to switch brands during this trying time if a competitor exhibits superior safety.

Now that APAC consumers have put their full focus on the hygiene aspect of products, smaller companies have the chance to get new customers from their larger competitors during this lapse in brand loyalty.

High demand for skincare products

The demand for Skincare products is at an all-time high. That being said, while demand has increased, the pressure on manufacturers to convey an element of safety has risen with it. In summary, the market has grown, but the expectations have become harder to meet.

This may seem like a bad thing — and for some companies, it will be — but in the long run, it’s going to be beneficial for the industry since it will drive innovation and weed out any competitors with subpar products.

Home-based beauty

Due to the fact that most beauty establishments have been marked non-essential and closed down, the majority of consumers are trying to replicate their beauty regimen at home. Some brands are capitalizing on this new trend by offering online services.

This could include virtual consultation, chatbots that give beauty advice, and even augmented reality previewing. As more consumers continue to stay home, companies will have to innovate to come out on top of the ongoing digital land grab.

Safer packaging

One thing is clear: this pandemic has turned everyone into a germaphobe. That’s not necessarily a bad thing, but it means that brands now need to pay closer attention to their packaging. Airtight seals on products will make consumers more confident to buy.

In a similar vein, the sale of cosmetic bags has been on a significant uptick since the epidemic started as more people are hesitant to leave their beauty products out in the open for fear that someone will cough on it.

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As of writing this article, there are over 2.7 million cases of COVID-19 worldwide. Things won’t fully return to normal until a vaccine is found. Still, cosmetic and beauty companies have the chance to make the best out of the situation by progressing their industries.

That’s all for now but be safe, wash your hands, and stay home — because an ounce of prevention is worth a pound of cure.