When we think of skin care ingredients, Australia and New Zealand are plentiful sources of raw and natural resources. They’re also two of the richest countries that supply an abundance of fruit and vegetables. As society continues to look for the right foods to promote good health, the evolution of ‘superfoods’ such as wild rice, kale, blueberries, chia seeds jump in popularity for their nutritional benefits.
Superfoods are good for the skin
It’s common for our Instagram feeds to be drenched with ‘influencers’ flouting colourful bowls on quinoa, avocado, spinach, tofu sprinkled with hemp seeds being washed down with a turmeric latte. As we ingest more fruit, vegetables and whole grains to look after our inner health, there is an increasing trend towards using these superfoods on our skin to improve it’s appearance.
No longer do skincare regimens consist of cream cleansers, micellar water and silicone-derived moisturisers. The emergence of health foods as a source of ingredients to formulate nutrient rich skin care products is gaining momentum. We are now entering the era of ‘kitchen beauty’ as it’s currently being phrased.
Health conscious consumers have been opting for products with labels such as organic, clean, non-toxic, cruelty free and vegan when choosing foods. We are now seeing a crossover between the food and beauty industry as these same labels are being promoted on their skincare products.
To put this into perspective, consuming avocado is a good source of vitamins C and K that contain folate and dietary fibre. When when applied to the skin, avocado is an effective anti-ageing treatment. Another example is certified organic tomato paste which contains ‘lycopene’ a plant nutrient that protects skin from sun damage. While green tea contains antioxidants which is a great source of hydration for the skin.
Our supply partner Active Concepts, has achieved great success with incorporating coconut as a multifunctional ingredient used to make moisturising and hydrating skin care products. The applications for superfoods as key ingredients to formulate skin care regimes are endless and the trend is not looking to slow down anytime soon.
Where to from here?
The skin care market is one industry that can stand the test of time and environmental, social and economic downfalls have very little impact on this sector. Our list of customers continue to grow as more people learn about the benefits of using superfoods as key ingredients for the formulation of skin care products.
Now is a great time to generate your own superfood ingredient based skin care line. Talk to one of our specialist team members about your next idea that can be a game changer with beauty industry. Get in touch with us today.